Carbon Express had been known for it's arrows and accessories in the bow hunting world. They decided to expand their product offerings to take advantage of the rapid growth in the crossbow market. They came to us to help get the word out that they were no longer just the arrow company.
The hunting and shooting sports market is full of grunge, camo and claims of power. To help Carbon Express stand out in a crowded environment, we took an approach that focused on actual in-the-field benefits to the user, not simple boasts of meaningless power and speed. And we created a clean visual approach of engineered precision.
We would like to also credit our partners at Ricochet Ideas, with whom we collaborated with on this project.