A world leader in surveying, positioning and GIS solutions, Trimble's Heavy Civil Construction division came to us for help in getting the word out about their new products. With a "boots on the ground" tone and manner, a campaign was developed that kept the real work of moving dirt as the hero.
This work was created in partnership with our friends at Ricochet Ideas. One of many partners we can bring to bear in getting the word out for you.
Sometimes we are asked to help extend an existing campaign. In the case of CU Denver, they had an advertising campaign running that needed to be extended into collateral and ambient messaging in local high schools.
We developed and designed a 20-page admissions "Viewbook" aimed at prospective students and their dreams of the future. For the ambient tactics, we allowed the environment and traffic patterns to guide the form and messaging.
Douglas County K9
No matter the size of the client or their manners, we put decades of experience towards crafting a message and art direction.
We'd like to give a shout out to Steven Dolbinski, who we partnered with for the writing and concepting.
Grabbing someone's attention by making the familiar strange. When you need to tell your audience you know how to cut steel, cut famous steel.
Pint & A Half
Though social media is playing an ever larger role, sometimes the best way to get the word out is to go old school and do some flyposting. A medium that goes hand in hand with the promoting of an Alt. Country/Americana duo.
Carbon Express had been known for it's arrows and accessories in the bow hunting world. They decided to expand their product offerings to take advantage of the rapid growth in the crossbow market. They came to us to help get the word out that they were no longer just the arrow company.
The hunting and shooting sports market is full of grunge, camo and claims of power. To help Carbon Express stand out in a crowded environment, we took an approach that focused on actual in-the-field benefits to the user, not simple boasts of meaningless power and speed. And we created a clean visual approach of engineered precision.
We would like to also credit our partners at Ricochet Ideas, with whom we collaborated with on this project.
With a venue where there isn't a bad seat in the house, we were tasked with promoting the pro rodeo finals. And the promise of experiencing them up close and personal.
SECO came to us in need of help rebranding their surveying equipment and accessory company.
We started by updating their logo, aiming for a more timeless and clean look. We also incorporated a design element so those unfamiliar with the brand would know how to pronounce their name.
From there, we designed a new website look and feel, a new catalog, PowerPoint template and design/brand guidelines.
An identity. A mark. A brand. The fingerprint of a company, product or service, providing a unique visual voice.
With years of experience in video and television production, we can assemble a team to handle your next product launch, social media campaign or television spot.